Thanks to a house remix that picked up steam on (where else?) TikTok, 2008 hit 'Ride It' is back on the radio once again. Jay Sean couldn’t be happier
This is hardly the first old song to receive an unexpected boost from TikTok users ravenous for soundtrack material. “We’ve got songs in our catalog that are popping up into the Top Ten, Top 20 on TikTok for no reason other than people are using it,” Jeff Vaughn,earlier this summer, citing Kyle’s “Hey Julie” and Absofacto’s “Dissolve” as examples. “It’s causing us to go back and work some of those records, put more resources behind them.
Maybe the singer should have guessed that “Ride It” would come back into style: It had already proved its viral potential over a decade ago. In 2008, “YouTube was kind of a new thing, just in the way that apps like TikTok are popping now,” Sean explains. “At the time, we didn’t really know how songs could get leaked. Every singer was getting hacked, and a demo version of ‘Ride It’ leaked on to YouTube — we don’t know how.
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