The coronavirus has forced Japan's notoriously fussy food shoppers to abandon doubts about online grocery stores, sending retailers such as Aeon Co scrambling to meet a surge in delivery demand.
TOKYO - The coronavirus has forced Japan’s notoriously fussy food shoppers to abandon doubts about online grocery stores, sending retailers such as Aeon Co scrambling to meet a surge in delivery demand.
Although Japanese shoppers aren’t alone in going online during the outbreak, the shift is remarkable for a country that had been expected to take years to embrace online food shopping because of a zeal for fresh and perfectly presented produce. Most companies won’t disclose numbers, but retail executives and analysts estimate internet sales now account for about 5% or more of Japan’s total grocery sales, compared with 2.5% before the pandemic.
Yuri Ohtaka, a graphic designer living in Tokyo’s western suburbs, began ordering from multiple online supermarkets in March after seeing shoppers emptying shelves at a nearby store.
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