Moviegoing has soared 16 percent in the country this year amid government reforms to give more leisure time to workers and a strong line-up of domestic and imported films.
by legendary manga artist and animator Osamu Tezuka hasn't dampened enthusiasm for the 2019 reboot, which took over $9 million in three days after its Aug. 9 bow.
Toho was even more dominant than usual, posting record first-half box office of $392 million , up 39 percent on 2019, and July up a whopping 122 percent. Adding to its always strong domestic slate were two Hollywood remakes of IP it has strong connections to,, which took $27 million and $25.4 million, respectively, making Japan their second-biggest international markets to China by a wide margin.
"Leisure time is also increasing as the Work Style Reforms being promoted by the government have led to a decrease in working times," says Takeuchi, referring to measures designed to change Japan's notoriously harsh corporate culture. The reforms came into effect in April and include encouraging employees to take paid vacation days . A labor shortage has pushed unemployment down to 2.3 percent and wages up after decades of stagflation.
And the rise of Netflix, Amazon and local rivals isn't yet putting a dent in theatrical earnings, agree Takeuchi and Umezu.
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