It was only a matter of time.
This was always a blatantly disrespectful practice, but it’s so ubiquitous in advertising that most of us barely register it, although onscreen digital recreation seems more sinister than, say, using the memory of Bob Marley to sellActors, musicians and other icons have always been exploited for profit, and technology reaching the stage where it can convincingly reanimate the dead was just a matter of time.
from Marvel movies are already a sea of green screen, bearing no resemblance to the finished product - why not remove the actors too? Perhaps the real “Endgame” is the disappearance of the set itself, a future where every blockbuster followsBut that’s a cynical way to view the future; personally, I’m not convinced that digital replicants have any genuine appeal, or function, beyond, “look at the crazy things technology can do now.”
How many times will moviegoers flock to see a digital actor? It’s a specific niche. Beyond misplaced nostalgia and novelty, there seems little use for digital necromancy. A brief appearance of a canonical character in a prequel, likeIt’s just another filmmaking tool, and in the case of, obviously a publicity stunt. And perhaps said publicity stunt will backfire, given that so many find the action so distasteful. Not to mention, James Dean’s fanbase isn’t quite as active as it once was.
Respect for the dead simply doesn’t exist in the entertainment industry, unless it happens to be profitable. Get ready to see Carrie Fisher again inEven in death, you’re still part of the marketing campaign.
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