James Cameron climbs the ladder to cut the net for winning Deadline’s 2022 Most Valuable Blockbuster Movie Tournament after AvatarTheWayOfWater cleared over a half-billion dollars in profit after all ancillaries
Given the sleeper nature of this sequel, and given the overall boom expected from this year’s global box office to $32 billion , if there’s a takeaway on theatrical’s track record moving forward, it’s that more premium theaters — like PLF, 4DX and Screen X — are
needed. Those are the formats that madea success, and by which moviegoers scheduled their viewing. If the motion picture industry wants to continue making moviegoing a better option than in-home viewing, it’s not just with product but also with the cinematic experience.
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