James Bond beyond the martini: A new Champagne marks the arrival of ‘No Time to Die’

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James Bond beyond the martini: A new Champagne marks the arrival of ‘No Time to Die’
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Take a fruity sip of the James Bond-themed Champagne. Bonus: It comes in a sleek, spy-worthy package.

The back story When we think of James Bond and a certain alcoholic libation, we think of the martini — shaken, not stirred, of course.

The tie-ins between Bond and Bollinger go back long before the era of Daniel Craig, the current cinematic Bond who is stepping down from the role after this picture. Bollinger is first mentioned in Ian Fleming’s Bond novel, “Diamonds are Forever” and the Champagne first made its way on film in “Live and Let Die” . Eventually, Bollinger became a kind of official Bond Champagne, with appearances in other Bond movies.

Regardless of how the bottle is received, the new Bond movie is already generating plenty of buzz — and many positive reviews. It has an 82% favorability rating among critics on the Rotten Tomatoes website. The Atlantic magazine called it “sprawling, and sometimes shockingly counter to tradition for the series. But it’s also hugely effective.” It also singled out Craig for a “legacy of playing Bond not just as a reliable institution, but also as a flawed human.

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