Jaguar to design own platform for ultra-luxury EV future

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Jaguar to design own platform for ultra-luxury EV future
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Jaguar will phase out its current lineup in the coming years as it transitions into an ultra-luxury EV brand.

into an ultra-luxury brand exclusively selling electric vehicles by 2025, Thierry Bollore, CEO of Jaguar Land Rover, has finally provided an update on the bold plans.

In an earnings call held on Monday, Bollore said Jaguar will develop in-house a new platform for its future EVs. Bollore has previously hinted at Jaguar borrowing a platform from another automaker, but said in the call that none of the available options met Jaguar's needs when it came to proportions and capabilities.

“Concerning the new Jaguar, we're making unique proportion a priority,” he said. “That’s the reason why at the moment we do it by ourselves.” During the call, Adrian Mardell, chief financial officer of Jaguar Land Rover, referred to the platform as the Panthera.

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