Technically, it was a three-way collaboration with Nike:
In this desert-like setting, many looks suggest a post-apocalyptic battle against the elements, thanks to gorp-y vests, anoraks, cargo pockets, utility belts, backpacks and mesh head coverings alongside organic-looking fabrics with frayed edges. These utilitarian garments are juxtaposed against more decorative details like large poofs of tulle, opera-length gloves, trains of fabric and, of course all that white.
Mother nature wasn't this show's only collaborator, by the way: It also included a few pieces from Jacquemus', which drops Tuesday on the brand's website. With all the buzz around that — and a front row full of young, social media-savvy hotties like Simone Ashley, Bretman Rock, Jorja Smith, Cindy Kimberly and Amelia Gray Hamlin — this collection and its campaign images will surely be another digital success.
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