J.D. Power Brand Loyalty Study shows we go with what we know
that inventory shortages and difficulties finding new cars have kept buyers loyal to the automakers they already know, driven by an intense focus on customer retention by top brands.
Tyson Jominy, J.D. Power’s vice president of data and analytics, said that “the issue of tight supply chain and lower-than-normal production could have been quite disruptive to loyalty, but the highest-ranking brands excelled by staying focused on keeping owners in the brand.” He also said that automakers with the most loyal customers tend to keep new products coming and focus on improving the value retention of existing models.
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