Introducing LatinFestPlus featuring JBALVIN & Ozuna_Pr 🔥 More info:
are the first superstar acts confirmed to appear onstage at the 2020 LatinFest+ by Billboard and Telemundo, taking place April 20-23 in Las Vegas. The three-day event and panel series, formerly known as Billboard Latin Music Week, has been revamped and expanded as LatinFest+ and is being presented in partnership with Telemundo.
Latinfest+ will be an immersive, weeklong experience for the Latin entertainment industry, artists, executives and fans and will include superstar conversations, industry panels and workshops, celebrity fireside chats, live concerts, fan experiences and live activations of some ofIt all culminates with the Billboard Latin Music Awards, which will air live April 23 on Telemundo. Finalists for the awards will be announced in February.
LatinFest+ arrives at a time when Latin music is enjoying unprecedented popularity. According to Nielsen, to date, there have been 74.6 billion on-demand streams of Latin songs in the United States, making it the fourth-largest streamed music genre behind only R&B/hip-hop , rock and pop , and ahead of country and dance/electronic
For on-demand video streams, Latin music moves up to third place with 46.5 billion on-demand video streams in the U.S., compared to R&B/hip-hop and pop . To date, there have been 22 Latin songs on the 2019 Hot 100 chart. LatinFest+ will not only reflect this dynamic moment, but will also present the new trends and artists expected to break out in 2020.
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