The Swiss brand partnered with the Faction Collective to create this glow-in-the-dark accessory.
, a striking green “Woodland” model and a crisp white “Lake Tahoe” model. Lake Tahoe itself is about an hour and a half outside of the Navy’s Fighter Weapons School Top Gun, so the popular skiing destination feels like the perfect inspiration for the snowy white-ceramic watch with contrasting black dial and luminescent accents.
The IWC Top Gun “Lake Tahoe” serves as further inspiration for the brand’s collaboration with the Faction Collective, which, for the first time, has created skis with a luminescent design. The Faction Studio 1 IWC Collab Ltd. design features a tone-on-tone white top sheet and a black base along with the words “Lake Tahoe” and “IWC,” both of which glow in the dark as the sun starts to set on the slopes.
“Graphic design with a clear and recognizable expression is an important tool for us at IWC to emphasize the engineering expertise and technicality of the brand,” says Nicholas Schmidt, IWC’s head of brand creation and corporate design. “Therefore, designing a pair of skis with Faction was a great challenge. As an enthusiastic snowboarder and skier, I thoroughly enjoyed this project and am very proud of the result.”, in a limited run of 55 pairs in two different sizes, each priced at $749.
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