Ivan Guzenko's stories.
How did advertising become a profit engine for the company, and what lessons can other businesses learn from this development?Ad tech players are diversifying their solutions with extended martech functionalities and collaborating with other tech vendors.
Brands and media companies must recognize that XR is becoming an integral part of media consumption.As companies actively embrace extended AI capabilities, we are witnessing a shift in the paradigm of what’s possible and what’s not possible for AI in advertising.
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What Other Companies Can Learn From Uber's Evolving Advertising ModelAs an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Read Ivan Guzenko's full executive profile here.
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