ITV Sets December Launch Date for Ad-Funded Streamer ITVX
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“We’re really excited to launch ITVX, with more content available than ever before and a whole range of exclusive commissions,” said McCall. “ITVX is powered by a significant, streaming-first commissioning budget and an integrated technology and data platform providing a high-quality, and more personalized, viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
ITVX will be available in a free, ad-funded version and a premium version without ads, which will include the company’s BritBox streaming service. Pricing for that tier is expected to be announced at a later stage. It will feature all of ITV’s programming along with content acquisitions, including from the U.S. and including films. A new exclusive programming event will drop on the streamer regularly, starting with the likes of espionage drama ITV’s goal with ITVX is to attract more overall viewers for its content, the company’s managing director, media and entertainment
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