The brand has opened a two-story store.
The soft beige walls match the subdued tones of the carpeting and furniture, creating a calm effect inside the new Eleventy boutique that recently opened in Beverly Hills, just a block away from Rodeo Drive.
The interior colors perfectly match the soft hues of the label’s fall collection, with many pieces hand-sewn in Italy. Beige is a predominant influence as well as a dusty gray blue and light forest green. “Our mission is for you to come in and leave the stress away,” Baldasarri explained, noting that customer service is the way brands are distinguishing themselves these days from each other.
The Milanese label’s recent retail expansion was helped last year by a capital infusion by VEI Capital, an investment vehicle belonging to Palladio Holding, which is a major shareholder in the corporation, and an unnamed group from the Gulf region. Eleventy’s exquisitely made merchandise is produced entirely in Italy with factory and textile partners providing the company with exclusive colors and fabrics that help sell the brand for less than other high-end luxury labels. For example, there are items including a reversible men’s blazer for $2,895, and a single-breasted jacket selling for $1,595. Womenswear is a newer category, which now makes up 35 percent of revenues. Childrenswear was introduced last year.
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