Beef sales are booming, as diners crave a taste of Chicago cooked up on a popular TV show.
At Mr. Beef in River North, they're feeling the rush of free advertising.
"They pretty much rebuilt a Mr. Beef at Cinespace, which was probably one of the most amazing things I've ever seen," said Zucchero. "One day he just showed up with a bunch of people and he said I have this idea for this show. And it's this big thing and it's going to be a pilot and I need to be here, we need to do it. Are you ok with that? Yes, absolutely go ahead and give it a shot," said Zucchero.
As the show dishes on intense restaurant life, it's also serving as a sales pitch for what the Mr. Beef team considers the Chicago food.
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