The German automaker tried, and failed, quite a few times before ultimately bringing the Panamera to the market
A few years later, after a management shake-up, Porsche decided to try their hand at a 4-door once again with the 989 concept, probably the closest thing to a Panamera as we know it before the Panamera actually existed. Designed to be a family sports car with the emphasis on the “sports car” part, the project was being benchmarked against theof the time.
As far as styling went, despite its creation around the time of the 964 911, it instead adopted a more modern look, paving the way for the design language we now associate with the 993 911. By 1991, three full scale models were built, but the finances just weren’t there. It was estimated that Porsche would have needed to sell 15,000 989s per year at a price 50% higher than the modern Panamera just to break even, at a time when they were selling barely 2,000 928s per year.
It was eventually the Cayenne that would become the first four-door Porsche in 2002, but the one closer to the lineage of its predecessors was the, which debuted in 2009. The Panamera now lives on in its second generation 14 years later, and even comes in a proper wagon version as well. We’ve also now got the electric Taycan, as well as its Gran Turismo wagon variant, in addition to the Cayenne and Macan SUVs.
For the full details on the four-door Porsche story, as well as the myriad “missing link” vehicles that came along the way, we recommend checking out Big Car’s video below.
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