Twitter's decision to ban all political ads is a PR win, but it will have almost no effect on the company's advertising business
Dorsey tweeted the announcement to counter Facebook CEO Mark Zuckerberg's arguments for running political ads — including those that feature lies from elected officials.Experts agreed that the decision would have a negligible effect on Twitter's business.
Donald Trump campaign manager Brad Parscale, meanwhile, accused the company of walking away from "hundreds of millions" in revenue.Dorsey's announcement came as Zuckerberg defended his decision to keep running political ads He added that the "shrewd" move arrived during Facebook's earnings call, during which Zuckerberg tried to play down the controversy surrounding political ads.
Shepardson said the risks for Twitter are minimal as Twitter's value for political advertisers lies in reaching elite audiences and journalists, not buying mass influence. Some of the platform's most influential personalities, like President Trump, use it in an almost purely organic way.
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