It’s the shoes: How the Jordan Brand has impacted Houston basketball
Kelvin Sampson can walk into a high school gym or recruit’s living room and discuss everything from the University of Houston’s on-court basketball success, top-notch facilities, academics and move to the Big 12.“I go recruit and wear Jordans and the first thing a recruit will say, ‘Dang, coach, I like your shoes,’” said Sampson, in his ninth season as UH’s men’s basketball coach. “Then they tell me what number they are. I have no idea what number they are. ‘Coach, those 11s are on fire.
The school declined to provide details on how often players are outfitted with new shoes or apparel. Point guard Jamal Shead said his closet includes “between 12 to 15” pairs of Jordans from his three seasons at UH, and Sampson said he “can’t wear all the Jordans” he owns. Among the shoes UH players have worn throughout this season include the Jordan Luka 1 and Jordan Zion 1, signature shoes for the Mavericks’ Luca Doncic and Pelicans’ Zion Williamson, and Russell Westbrook’s Jordan Why Not .
“Jordan brand doesn’t affiliate itself with mid-majors. They don’t affiliate themselves with programs that aren’t on a terrific trajectory,” Kellen Sampson said. “At the end of the day in recruiting, that 17-year-old has to go back to the hallways of his high school and be cool. However many things you can arm him with as to why you’re cool, you need to be able to deliver.
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