When Apple TV plus launches on Nov. 1, it will do so with what’s arguably the most expensive new-series lineup in TV history. Among the streamer’s initial offerings are the drama “The Morning Show,…
and Peacock coming online over the next several months, even notoriously spendthrift conglomerates are opening their pocketbooks wider than ever. And that budget creep is spilling over to traditional programmers, which are paying to keep up with the Pluses.
Rising budgets have been a noticeable byproduct of this so-called new golden age of TV, as A-list stars and filmmakers migrate to the small screen and outlets aim to drive subscriptions by offering top-notch, award-winning fare.“We expect the quality of movies now,” says “Chernobyl” executive producer Jane Featherstone. “Everything is being inflated at the moment.”
Episodic costs also balloon as production days expand. Not too long ago, the average shoot for an hourlong drama episode lasted eight days; now it’s 10 or more. Talent also frequently demands shows shoot locally , which can cost more, given California’s less generous tax credits. Studio spaces are so booked up that there often are several productions bidding to shoot on a rare open stage. There’s the complexity of both practical and visual effects, as well as finding perfect locations.
Some shows’ budgets make more sense than others’ on paper, given their scope and importance to their network. In success, HBO’s “Game of Thrones” grew into such a monster-sized hit that the show’s final two episodes were said to have taken at least 105 days to shoot, at a cost in the high eight figures. “‘Game of Thrones’ changed the game,” says one producer.
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