POP-UP Museum raised north of $500,000; SoHo House Toronto hosted celebration to mark the 50th anniversary of beloved Canadian brand Roots
TOM SANDLER/The Globe and MailTOM SANDLER/The Globe and MailHeather Winslade and Ben Gould.TOM SANDLER/The Globe and MailThe following evening, SoHo House Toronto was the backdrop for a celebration to mark the 50th anniversary of beloved Canadian brand Roots.
Lining the walls of the private club were photos that traced the company’s rise from humble footwear makers to an international leather goods and athletic wear superbrand. There were nods to the cozy, cabin aesthetic and on display were examples of the famous varsity jackets which are synonymous with the Roots name.
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