A new trademark filing suggests Snoop Dogg is planning a digital store called “Uncle Snoop’s” in the metaverse, where you can buy “virtual cannabis goods.”
It won’t surprise you to see what’s at the top of Snoop’s list of digital shopping list: “virtual cannabis goods.” The trademark application goes on to include digital smoking paraphernalia for use in virtual environments, as well as audio files and virtual clothing. It cites non-fungible tokens as a way to authenticate these digital goods.
While the trademark application is no guarantee of what Snoop is planning, these sorts of filings are good indicators, says trademark attorneythe news of Snoop’s application on Twitter. “By law you are making statements to the federal government in a federal legal matter, so you are making verified statements, under the penalty of perjury, when you say you have an intent to use a trademark for the products and services listed in the application,” says Kondoudis.
“I would be surprised if Snoop Dogg didn’t already have a plan in place to provide this product and service,” Kondoudis continues. “Usually in our experience what we find is people file trademark applications after the plans have already started being formed and in motion — not when they get this idea. Because it does cost money, it does take some time and it is a federal legal matter.
Over the past year, Snoop has become the most mainstream celebrity proponent of NFTs and metaverse technology. After buying Death Row Records, in February he said he planned to make it and the first major record company to operate in the metaverse. He also — seemingly as a proof of concept — sold NFTs worth tens of millions of dollars tied to his album
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