Plagued by low ticket sales and hellish logistics, the once-dominant California festival is beginning to lose its luster.
The grumblings started early. It was just a few days into 2024, and music forums, subreddits, and Twitter replies to a benevolent insider by the moniker of “Festive Owl” were crawling with angryfans. There was a time, they were eager to remind you, that Coachella’s lineup dropped in the first week of January. But last year, and now this year, the days passed with radio silence.
Coachella sells a unique cultural experience you’re not likely to find at any other major festival in America. Artists make their sets special, often bringing out surprise guests or debuting new material. From the big-font names to the little ones on that inscrutable lineup poster, Coachella promises you firsts, lasts, and most importantly, exclusives. In 2023,performed for the first time since 2017.
This isn’t to say those second-tier artists are not great, or that they’ll have bad sets. Coachella is an excellent space for newer artists to hone their live skills and build up a fanbase. But music fans don’t want to shell out $600 for top-line artists who haven’t established themselves as live acts, especially when they could pay $500 less to see them on tour later.If Coachella cannot provide lineups as enticing as in years past, then it has to get cheaper.
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