Is the music industry too optimistic about India’s potential? musicbizworld looks at why the emerging market hasn’t been as successful as record labels hoped
. At the time, Spotify founder Daniel Ek trumpeted his service’s arrival in the market by stating: “Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”
I’ve used these percentage figures, alongside Spotify’s official global MAU and subscriber numbers, to ascertain how many people have been using Spotify in these geographical regions at the close of each quarter. Two important things: the Rest of the World figure combines a number of regions like Indonesia, Vietnam, India, the Middle East, North Africa, and Japan, whose totalabsoluteThe number to focus on is that 2.
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