“To be a true charity you shouldn’t be political, you should be non-partisan,” says the head of a company that pairs country stars with causes.
, a legitimate and lauded non-profit that provides educational scholarships to the families of U.S. military killed or disable while serving. It was a bad bet tied to a good cause.
According to Lucia Folk, CEO of the Change Agent-cy, which helps pair artists and corporations with well-fitting charitable causes, country music has always shared a close relationship with philanthropy and charitable work. She says that’s true now more than ever. “The world is pushing for more transparency, and fans expect the artists and the brands that they interact with to support causes such as social justice and environmental sustainability.
“If it had been a Democratic governor, I don’t think [Bryan] would’ve had any problem with that,” King says. “Is it opportunistic for a politician to take advantage of that? Maybe.”
France Dernières Nouvelles, France Actualités
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