Ntwrk, a 3-year-old app, functions as a sort of streetwear QVC. But how well does live-stream shopping really work?
I’m sitting on my couch, staring at my phone as I watch Noah Thomas, a pitchman wearing glasses like Willy Wonka’s, sell a pair of Adidas sneakers through a live stream. “Adidas has been killing it lately!” Mr. Thomas assures viewers before ticking off the brand’s recent collaborations and a few factoids from its history. It takes him a few minutes to even get to the sneaker on offer, but he insists it “is a very coveted shoe” as the cameraperson swoops around the yet-to-be-opened box.
This frenetic digital shopping experience played out on Ntwrk, a three-year-old, live-shopping app that could be billed as “ QVC for Hypebeasts.” At appointed times, store owners, designers, and personalities like celebrity jeweler Ben Baller and ex-”HQ Trivia” host Scott Rogowsky host live-streams to show off whatever they’re selling that day.
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