A recent survey showed 68% of Gen Z respondents planned to travel for leisure this year, along with 69% of millennials.
By Holly D. Johnson, Bankrate
47% of Gen Z individuals who aren’t taking a summer vacation this year said it is because they can’t afford it 43% of Gen Zers taking a summer vacation this year said they would visit the beach, while 32% said they would take a staycation mostly showed that nearly two-thirds of Gen Z travelers search for the cheapest accommodations, flights and more, and nearly half said they rely on financial help from parents to cover the costs of trips.from ICF Travel also shows that having shared values with a travel brand is twice as important for Gen Zers than for Baby Boomers. This suggests Gen Zers may be willing to spend more on travel and experiences that align with their personal values.
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