Though Disney insiders say China’s embrace of “Avatar” was unrelated to Bob Iger’s return, its success and a string of good fortune for the company has raised eyebrows at rival studios.
release. Then, the sci-fi film received a rare release extension in China that allowed it to run through Feb. 14, enabling it to gross more than $240 million in the country.
Though a few Disney movies landed a release in China during Iger predecessor Bob Chapek’s short stint, relations between the conglomerate and Communist Party authorities grew frosty. But with the return of Iger, who once told friends that he was considering a diplomatic post in China for the Biden administration and who was the key architect in opening Disney theme parks in Shanghai and Hong Kong, a thaw appears to be afoot.
“Beijing knows market leverage fosters strength, so some official likely said, ‘Hey, we haven’t given Hollywood much access lately. [If] we do that much longer, studios will stop doing what we tell them and fearing what we may,’” Fenton explains. “Beijing will lose crucial sway in how filmmakers portray China globally in their films. So the recent approval of these big tentpole movies allows China to again say, ‘See, we let those in, giving you access to our massive market.
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