Rumors about Apple ramping up an iPhone Ultra release for this year or 2024, at maximum, give us a better look at the company's focus.
‘s Mark Gurman said Apple is differentiating the iPhone 15 tiers “with a range of materials, processors, and cameras.” With that, Gurman believed it was unclear what exclusive features an iPhone 16 Ultra would have to offer, for example, as the journalist speculated that it would feature further camera improvements, a faster chip, and a larger display.
But how faster can an iPhone chip be from a regular model to a Pro version and a top-tier Ultra model? What camera improvements would this smartphone have? And how large can Apple’s iPhone Ultra display be?Apple’s 2022 iPhone lineup includes iPhone SE, iPhone 12, iPhone 13 mini, iPhone 13, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. Image source: Apple Inc.
Suppose Apple wasn’t planning to add a periscope lens to the iPhone 15 Pro Max and switch the stainless steel finish for the upcoming iPhone 15 Pro models. In that case, I’d be totally OK with an iPhone Ultra with these features. But, according to rumors, Apple will differentiate the Pro lines in 2023 with the periscope lens to do it again with the Ultra brand and making these phones slightly different.
What Apple should continue to do is offer consumers better options. For a few years now, the company has added the same features for the iPhone Pro and the iPhone Pro Max . With that, any user that buys a Pro iPhone gets the same experience. Adding exclusive features to one model or bringing an Ultra iPhone will make customers feel they’re being tricked, as functions will be exclusive to a size and not exactly for a brand. Imagine the iPhone Pro Max and iPhone Ultra looking almost the same but with a slightly larger, brighter display or the iPhone Pro being too different from the Pro Max version because it’s not big enough.
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