Many designers toil away for years in order to afford Times Square advertising, but the little-known label Amehl is making a splash there in an unusual way.
and had to be logo-free. Mehl hoped that her Amehlica spoofs would make the cut and was glad they did. While the exposure has resulted in some new followers, but not necessarily new shoppers, more than anything it offers more “cred” with people who already knew the brand.
Born in Buenos Aires, Argentina, Mehl and her family relocated to the U.S. when she was seven. Her mother Beverly is a fashion designer whose signature label was carried at Bergdorf Goodman, Barneys and other leading stores at one time. The elder Mehl now sells her collection via her home and at pop-up events, and taught her daughter all about fashion.Amehl will be staging a fashion show at Times Square that is being billed as the inauguration of the Amehl Semiannual National Spirit Games. The two-hour event will include guest speakers and performances, serving as a substitute for
. Solely a direct-to-consumer business now, Mehl said she stopped selling wholesale a few years ago. Distribution through Isetan in Japan and select boutiques was not worth with the expense, nor was the added cost of showroom representation, she said.In addition, the 39-year-old has a solo exhibition, “Hustle for Muscle,” on view further north at the PWA gallery through Feb. 6.
Partial to the unexpected, Mehl has previously held shows in a schoolbus, a hardware store and Manhattan’s diamond district. Looking ahead, drops and films, including a sci-fi one, are in the works.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Luxury beauty brand Tatcha relocates its S.F. headquarters to Union Square - San Francisco Business TimesThe deal, while small, represents a slight expansion for the beauty brand, which was said to be struggling with quality-of-life issues in its previous location.
Lire la suite »
SpaceX launches latest GPS 3 navigation satellite into orbitSpaceX launched the latest in a series of more powerful Global Positioning System navigation satellites, continuing a U.S. Space Force fleet-wide upgrade to provide improved accuracy and anti-jamming capability.
Lire la suite »
The Times: Essential news from the L.A. Times“The Times' is a podcast from the Los Angeles Times hosted by columnist Gustavo Arellano along with reporters from our diverse newsroom. Every Monday, Wednesday and Friday, our podcast brings listeners the most essential stories from the L.A. Times. We've got the West Coast angle on the most
Lire la suite »
Stabbing suspect arrested after pursuit that ended in Fountain Square crashA woman was arrested and is facing multiple charges after a Wednesday morning stabbing and afternoon pursuit, according to the Indianapolis Metropolitan Police Department.
Lire la suite »
Kingdom Hearts: Square Enix Provides Update on New GameSquare Enix's Tetsuya Nomura provided an update today on Kingdom Hearts Missing-Link, a new entry [...]
Lire la suite »
Rigging allegations be damned, Miss USA won Miss Universe fair and square, CEO says'The allegations re: rigging of Miss Universe are false,' the CEO of Miss Universe said after crowning the pageant's first Filipina American champion.
Lire la suite »