Intuit to pay $141M settlement over 'free' TurboTax ads

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Intuit to pay $141M settlement over 'free' TurboTax ads
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TURBOTAX SETTLEMENT💰 TurboTax owner Intuit to pay $141 million to U.S. customers amid claims of misleading promises of 'free' tax-filing services -

Under the terms of a settlement signed by the attorneys general of all 50 states, Mountain View, California-based Intuit Inc. will suspend TurboTax’s “free, free, free” ad campaign and pay restitution to nearly 4.4 million taxpayers, New York Attorney General Letitia James said.

“As part of the agreement, Intuit admitted no wrongdoing, agreed to pay $141 million to put this matter behind it, and made certain commitments regarding its advertising practices," representatives for Intuit said in a blog post Wednesday. “Intuit already adheres to most of these advertising practices and expects minimal impact to its business from implementing the remaining changes going forward.

According to documents obtained by ProPublica, Intuit executives knew they were deceiving customers by advertising free services that were not in fact free to everyone.

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