In the midst of a global pandemic, many consumers are rethinking the way they buy and approach fashion. This upstart label was ahead of that curve.
. They’re figuring out new strategies and timelines, whether that means eliminating certain seasonal collections or forgoing IRL fashion shows for the virtual kind. As such, many upstart labels are adopting this kind of forward-thinking mentality as we continue into the unknown. One Amsterdam-based brand championed this sustainable, slow fashion ethos months before the pandemic even hit.
After working for a local Dutch commercial brand for a couple of years, De Kluiver says that she wanted to create a truly sustainable brand, in every respect. “In my opinion, especially right now, the world needs to shift from consumerism and being only profit-driven to a more caring place,” she says. “Besides sourcing sustainable materials, sustainability to me is also about working with people in a supply chain who truly care about the product they’re making.
De Kluiver works exclusively with family-owned suppliers and manufacturers in Portugal. Its proximity makes it so she can travel there often and be involved in the entire production process. She is also looking for new materials; for her next collection, De Kluiver is experimenting with new, more eco-conscious packaging and working with a leather alternative made from fruit pulp. “Sustainability is no longer an option; it’s a requirement,” the designer says.
While CAES launched just last year, De Kluiver is using this time quarantining at home to move her brand into the future. “This time is about slowing down, I think. It’s the perfect time to reflect. In a way, I am feeling more creative,” she says. “I think there is a growing realization that a person really doesn’t need that many material things and that we should prioritize caring for one another. This is very much the idea behind my brand.
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