Andreessen Horowitz and former Netflix CFO David Wells are among the startup's investors in Whatifi, a company that offers 'a new category of story hacking'
Jaanus Juss has been staging interactive plays in Tallin, Estonia, for the last decade, using technology to give audience members control over how the plot unfolds.
Juss and Meybaum are launching Whatifi as a free app that doesn’t feature advertising, though they say eventually they will look to create a freemium model where users pay to unlock bonus features. After inputting a cell phone number, viewers can invite up to nine contacts to watch an interactive movie together.
Whatifi — which is based out of Los Angeles and Estonia — is planning to release more titles this summer. The company is also opening a development and production arm, Whatifi Studios, and will commission filmmakers to make projects for the app. One way it will solicit new content is through a script contest, in which screenwriter winners will receive $35,000 and writer-director winners will receive $200,000 to cover production costs.
France Dernières Nouvelles, France Actualités
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