I went to 'Instagram University,' where Meta employees and content creators shared strategies for growing on the app. Here were my top 5 takeaways.
Instagram employees and content creators spoke about the app's algorithm and tools.I spent part of an afternoon sitting in on"Instagram University," a lecture-styled panel hosted by Meta that invited content creators and journalists to learn about Instagram's latest tools.
Hosted by Instagram's"Head of Memes" Ricky Sans, who works on the platform's broader creator partnerships team, the speakers included three content creators and Instagram's director of consumer product marketing, Kim Blanding. Blanding talked at length about Instagram's algorithm, addressing common misconceptions creators may have, and outlining what creators can do to use it to their advantage. For instance, Blanding broke down some advice to creators about how to get their content recommended in the app.Here were 5 takeaways from Meta's latest Instagram University session:Instead, there are several moving parts that make Instagram work, Blanding said. The big three are the feed, explore, and reels.
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