Instagram's viral 'Philly Mom' is teaming up with Visit Philadelphia to highlight attractions in the city in a unique way.
The "Philly Mom" talks about "wooder", the Eagles and even Taylor Swift, but in real life,"This is kind of a combination of all the women I knew growing up. They have that accent. They gave you tough love, but you knew that they loved you," she said.She recently teamed up with Visit Philly as "Philly Mom" working at the Welcome Center and spotlighting Philadelphia and the people who make it so special.
"We thought it would be so fun if she was an employee there," said Neil Frauenglass, Chief Marketing officer"It was a way for us to really highlight one of the key things we want people to do when they come here, is go to the Independence Visitor Center." They say they're seeing more online traffic to the tourism website and social media, which details where to go and what to do when visiting.
"This woman is just a love letter to the area, the people," said Herman. "They are what make home, home to me."
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