A detailed report from Wired, drawing on 65 interviews with current and former Facebook employees, chronicles a disastrous 15 months for the company.
Instagram's success in the face of Facebook's declining user growth was one source of friction, Wired said, with some executives believing that Instagram was cannibalising Facebook's native app.Instagram co-founder Kevin Systrom says Instagram losing autonomy under Facebook is actually a testament to its success
Along with Instagram's success, positive press coverage of Systrom did nothing to ease tension. Zuckerberg gave the order that no executive was to have a magazine profile without first consulting himself or COO Sheryl Sandberg, a person directly involved with the decision told Wired. Some viewed this as an attempt to clip Systrom's wings.
Sources familiar with Instagram founders Systrom and Krieger told Wired that the pair were worried that Zuckerberg was beginning to dislike them by the time the Cambridge Analytica scandal exploded in March 2018. This was further compounded when Zuckerberg told Instagram in July that Facebook was withdrawing supports from Instagram, including running ads for it inside Facebook's app, and providing linkbacks to Instagram when users cross-posted onto their Facebook feeds.You can read Wired's full report here.
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