Instagram (And YouTube Drama) Made Me Try SugarBear Sleep Vitamins

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Instagram (And YouTube Drama) Made Me Try SugarBear Sleep Vitamins
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I tried SugarBear Hair vitamins because I'm a vitamin deficient bitch who lives for drama

Sugarbear Hair gummies have been a fixture on Instagram feeds for a while now. The OG, small blue bears can often be found hanging just so outside of an influencer's mouth or carefully held in an influencer's hand, a copy-and-paste caption tacked on the end.

I'd always deemed all things SugarBear a part of the Instagram influencer starter pack—a sign you'd made it into the world of slightly sketchy #sponcon, and I'd never seen a post that believably suggested the gummies actually worked. So, when one of their products was at the core of a heated drama between beauty YouTubers James Charles and Tati Westbrook, with the former suggesting that he actually ate one and that they helped him, I was genuinely surprised.

I wouldn't say that I have issues with sleep, exactly, but sometimes I find myself lying awake in the middle of the night, planning my fictional wedding on Pinterest or scrolling through random pages on the 'gram. I hoped this would help me cut that behavior out altogether, and get closer to my goal of tucking in promptly by 10pm. I decided to give myself two weeks of trying the gummies, just to see what kind of effect they had on me in the short term.

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