He answers a burning question: Do Twinkies really last 1,000 years?
| The Associated Press
Callahan says a steady stream of new products, like candy bar-inspired Kazbars and miniature Baby Bundt cakes, have been key to winning over skeptics and leading them back to old favorites. Callahan discussed the challenge of leading a brand with a history, as well as his service in the U.S. Navy, with The Associated Press. His comments have been edited for length and clarity.It’s the way that brands become contemporary. It’s a way that they stay relevant and it’s the way they create a bridge to a new generation. When I took over Hostess five years ago, we had stopped that process.
So leveraging the good of that business, making it relevant to new consumers while not disenfranchising the old, is the art of what makes the consumer packaged goods market so challenging on one side but so exciting on the other. You can’t leave one for the other.The number of occasions that consumers are eating every day has marched up year after year for over 20 years now. And this balance sheet is real. Consumers really want their food to be fit for a purpose.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Metaverse Fashion Week was a bust this year, but fashion brands are still embracing the metaverseTommy Hilfiger, DKNY, Adidas, and other big name brands set up virtual stores, stages, and experiences on Decentraland. But turn out was low.
Lire la suite »
Dylan Mulvaney Posted Heartfelt Message For Her Supporters Amid Bud Light BacklashThe actor and influencer experienced intense transphobia this week after partnering with two major brands.
Lire la suite »
Twitter brands BBC a 'government funded media' organization | CNN BusinessThe BBC is seeking a swift resolution after Twitter branded it as 'government funded media.'
Lire la suite »
Tupperware’s stock craters after food-storage company warns it may go bustTupperware Brands Corp.'s stock slid 45% Monday to the lowest level in three years.
Lire la suite »
'The Marvelous Mrs. Maisel': Over 25 Brands Partner With Prime Video to Celebrate 'Maisel Tov'Over 25 brands are saying 'Maisel Tov' to TheMarvelousMrsMaisel by partnering with Prime Video for exclusive programs ahead of Season 5. Find out more:
Lire la suite »
OnlyFans performer may be fined for porn shoot on sacred site: reportInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Lire la suite »