👑 So you want to be Fiesta royalty? You can now enter for a chance to Be a Royal for the Day AND ride in the Battle of Flowers Parade.
The Battle of Flowers Parade began in 1891 as one of the few parades in the United States produced entirely by women. Today the parade is known as the founding event of Fiesta San Antonio. It was conceived by Ellen Maury Slayden, the wife of a U.S. Congressman, to honor the heroes of the Alamo and commemorate the victory at San Jacinto.
The Battle of Flowers Association, a nonprofit organization comprised of all women volunteers, has supported our community’s youth’s educational, artistic, social, and philanthropic achievements. It has done this by sponsoring parade entries for area high schools, parade and band festival art contests, essay contests for area teens, collegiate oratorical competitions, and band competitions.
The association has also allowed nonprofit organizations to raise funds for worthy causes, with more than 45,000 parade seats sold by charities along the parade route each year. You can read more about the parade and association at
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