It’s de rigeur now when a show is canceled: Disappointed studio execs and producers promise fans that they’ll shop their orphaned series to other outlets. Of course, most of the time, nothing happe…
to raves from TV critics — but crickets in the general population. That’s despite the rapid-fire pop-culture infused comedy and music at the heart of the show, which stars Sara Bareilles, Renée Elise Goldsberry, Busy Philipps and Paula Pell star as 40-something former members of a girl group who are now trying to make a comeback.
It’s the kind of deal that usually wouldn’t happen — but did, through the tenacity of reps and the goodwill of execs eager to maintain good talent relations with exec producers Tina Fey, Robert Carlock, Meredith Scardino and Jeff Richmond. Everyone involved in the surprise repreive credits a unique set of relationships for making it happen.
The reps also knew they had several “Girls5eva” fans at Netflix — including comedy head Tracey Pakosta, who had actually tried to order the music-themed comedy at NBC when she was co-head of scripted at the network. Although moving “Girls5eva” to Netflix could fuel a negative narrative for Peacock, NBCU execs from CEO Jeff Shell on down signed off on the deal, realizing that, in success, “Girls5eva” could turn into a valuable asset for the company.
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