Inside the industry: Could a subscription model work for Alfa Romeo | Autocar

France Nouvelles Nouvelles

Inside the industry: Could a subscription model work for Alfa Romeo | Autocar
France Dernières Nouvelles,France Actualités
  • 📰 autocar
  • ⏱ Reading Time:
  • 41 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 67%

Inside the industry: everyone loves Alfa Romeo, but not many people are buying its cars. Could a subscription model work, asks Jim_Holder?

To recap, Alfa registered just 1574 cars in the UK, 23,332 across Europe and 18,252 in the US. At its peak in volume terms, it shifted 205,431 in Europe alone.

At one of its many reboots of recent years, bosses talked of ambitions for 500,000 by 2014, growing to more than one million in subsequent years. It never got close.As charismatic new boss Jean-Philippe Imparato is constantly at pains to point out, the size of Stellantis means he’s under no pressure to force sales, especially loss-making ones.

The only cars produced will be profitable ones. But, crucially, the model of what defines a profitable car should change too, and this is where Alfa’s secret sauce – the fact everyone with a petrol pulse wants to say they’ve had an Alfa without necessarily wanting the hassle of actually having one – really comes into its own.

Subscription has long been a buzzword in the industry, without anyone being clear if it can actually work.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

autocar /  🏆 93. in US

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Inside Stranger Things' Millie Bobby Brown’s incredible life and £7m fortuneInside Stranger Things' Millie Bobby Brown’s incredible life and £7m fortuneThe actress has only been a star for six short years but is already an acting powerhouse with a vast fortune and TV and film roles mounting up – and she still has her whole life ahead of her
Lire la suite »

Inside 3 Platonic Life PartnershipsInside 3 Platonic Life PartnershipsAt the core of many platonic partnerships is a skepticism toward monogamy and romance: Sure, you may love your romantic partner. But are they necessarily a good spouse or co-parent?
Lire la suite »

Inside NYC’s skyrocketing anti-Asian violence: How hate speech led to hate crimesInside NYC’s skyrocketing anti-Asian violence: How hate speech led to hate crimesNot a single hate crime against Asian Americans had been reported to the NYPD in 2020. But by the end of that year, there were 30 — a 900-percent surge from just three recorded in 2019.
Lire la suite »

PHOTOS: See inside this midcentury modern stunner on the market for $1.5M in HoustonPHOTOS: See inside this midcentury modern stunner on the market for $1.5M in HoustonPHOTOS: See inside this midcentury modern stunner on the market for $1.5M in Houston
Lire la suite »

Inside Ronan Keating's reunion with ex-wife for daughter Missy's birthdayInside Ronan Keating's reunion with ex-wife for daughter Missy's birthdayRonan and his ex Yvonne, who share three children, spoke proudly about their daughter Missy and put on a united front as they celebrated Missy's 21st birthday
Lire la suite »

A look inside LA's male exotic dance sceneA look inside LA's male exotic dance sceneTake a look inside LA's male exotic dance scene through the eyes of photographer Sean Maung and dancer DFLii. See more here:
Lire la suite »



Render Time: 2025-04-04 13:33:53