Inside Robert Ford Jr.’s crucial reporting on rap & disco in the ’70s
, Ford's contributions to the genre are justly celebrated. While he's best remembered for his rap reporting, one is more likely to come across a Ford byline about disco music while browsing old issues of– hardly surprising, since the genre's international hub was his native New York City and its chart presence far outpaced hip-hop's in the late '70s.
While that might strike some as no-brainer advice, it's tellingly in direct opposition to what Ford was hearing from another genre pioneer. In Ford's aforementioned"B-Beats Bombarding Bronx" article, which ran in the July 1, 1978 issue of, the incalculably influential hip-hop producer DJ Kool Herc saw things much differently."On most records, people have to wait through a lot of strings and singing to get to the good part of the record," Ford quotes Herc as saying.
The reporting of Ford provides further insight into the restless need for excitement that spurred innovation and evolution in early hip-hop. While his July 1978 article focused on the role of DJs, by the May 5, 1979 issue, he was bringing equal attention to the growing presence of MCs on the scene. In an article entitled"Jive Talking N.Y. DJs Rapping Away In Black Discos," he likened nascent rappers to"early R&B radio jocks such as Jocko and Dr.
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