A look inside KanyeWest's JesusIsKing pop-up experience in L.A.
, Kanye West opened a three-day retail installation in support of his latest work. The two-room warehouse was nestled in a busy, smoggy industrial zone of downtown Los Angeles, a nondescript pitch black building bordered by the incessantly traffic-congested 10 freeway and an auto-repair shop.
Inside the comfortably air-conditioned space, attendees were greeted by white brick-lined walls, tall ceilings and dim lighting, the room's main attraction being a giant Sherp truck with its oversized wheels halfway submerged in a muddy pond.
Fans had the opportunity to purchase high crew-neck T-shirts with Jesus figurine paintings and the words “Jesus Is King” embroidered across the front, as well as royal blue T-shirts, crew-neck sweatshirts, sweatpants, and ball caps emblazoned with "Kanye West," “33RPM LP,” and “AR1331,” mimicking the vinyl album’s cover, with prices ranging from $45 for the ball cap, to $160 for a sweatshirt.
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