Danish creative director Ditte Reffstrup talks about sustainability, Ganni’s “fun” approach to fashion, and her enduring love of Kate Moss’s Glastonbury style ❤️
“At Ganni, we have this small collab group where everything is allowed and you can dream big,” says creative directorat a dinner held in east London’s Bistrotheque to celebrate the collaboration. “Someone mentioned Barbour and everyone we were like, ‘For sure, but they’re never gonna say yes. Let’s try.”
First established by John Barbour in South Shields in 1894, Barbour originally provided outerwear for fishermen, sailors and mariners to protect them from the worst of the British weather – making it a utilitarian brand at heart, although in later years, it became more synonymous with notions of Englishness and the British countryside.
As for the inspiration behind the collaboration, Ditte is a diehard fan of British style; she cites the fabled images of Kate Moss at Glastonbury in the 2000s, stomping through the mud with her then-boyfriend Pete Doherty. “ British style was a big thing for me because I was a teenager in the 90s, and the whole Britpop wave was so big,” says Ditte, who insists she was a ‘Blur girl’ rather than an Oasis girl . “was a huge inspiration, and my sister moved to London when she was 16 years old. I remember seeing people on the street ... the way they were able to mix sportswear, and the whole vintage thing. Where I come from, there was only one thrift shop in the city.
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