The intimate, celeb-studded opening soiree doubled as a farewell party for the Swiss watch brand’s outgoing CEO, François-Henry Bennahmias.
, the L.A. penthouse blends elements of the brand’s roots in the Swiss village of Le Brassus—including wood, velvet, mohair, colored glass, and brass in natural hues of beige and green—with design details that reference its long-standing relationships in the worlds of music and contemporary art. These include a curated vinyl station, a DJ booth, a Steinway grand piano, contemporary artworks on loan from François Ghebaly Gallery, and instruments hand-selected by renowned musicians.
About a year ago, the brash leader—best known for breaking the rules of Swiss watch marketing by collaborating early on with hip-hop stars and, more recently,
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