Infinity Hill’s Axel Kuschevatzky: Talent, not Content, is King

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Infinity Hill’s Axel Kuschevatzky: Talent, not Content, is King
France Dernières Nouvelles,France Actualités
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BUENOS AIRES — For much of this century, Argentina’s Axel Kuschevatzky led a double life. On one hand, he served as a hugely hard-working movie producer for Telefe, then Telefonica Studios, …

On one hand, he served as a hugely hard-working movie producer for Telefe, then Telefonica Studios, then Viacom Intl. Media Networks, bringing their much-needed finance and promotion clout to some of the finest South American titles of the last decade: “The Secret in Their Eyes,” “Wild Tales,” “The Clan” and “Neruda.”

Markets, consumers, are ever more demanding which makes markets more competitive and gives industries more global conscience. Countries that even 10 years ago were not considered production hubs are suddenly now important players. Spain in TV is a paradigmatic case, raising the bar across the board – which raises the bar in the rest of the world….

Buenos Aires’ Rei Cine has just announced that Film Factory will be selling “The Intruder,” from Argentina’s Natalia Meta, which you co-produce. How large will the presence of Argentine films be on Infinity Hill’s slate? More people speak Spanish – some 480 million – than English as a first language, however. Won’t that weigh in the future?

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