Ad insiders from Burger King, Freshly, McCann, and Vita Coco say the coronavirus will radically change advertising, from elevating brand marketing to shrinking the holding companies
As remote work becomes the new norm and people start to realize that most messages can be relayed via video conferencing, in-person events, conferences, and experiential marketing may take a hit.
Experiential marketing has seen spending growth from brands including HBO and Netflix. But already, agencydue to the pandemic's impact on its experiential business. On the flipside, there could be pent-up demand for in-person interactions when life returns to normal, Freshly's Gupta said.Once the dust settles, the companies that stand for something other than the products they sell will come out on top, marketers told Business Insider.
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