Gin and tonic originated in India as a more palatable way for Victorian colonialists to down bitter antimalarial quinine
originated in India as a more palatable way for Victorian colonialists to down the bitter quinine that protected them against malaria. The recent spurt in popularity of gin around the world has produced a long list of popular brands that tout Indian inspiration yet Bombay Sapphire, Sikkim, Jodhpur, Opihr and Gin Wala are distilled in Britain. Despite India’s role in popularising gin it has taken many years for home-grown firms to join the party.
Stranger & Sons, set up in Goa a year ago, is one of a few domestic upmarket brands that are appearing in Indian bars. Not only can they trade on history but the local availability of “botanicals”, plants and spices that impart flavour, is another boon. Demand for Stranger & Sons’ products in India seems to match a worldwide thirst.
All of this meant that when the three young Mumbai-based entrepreneurs behind the new product began raising money they had to search for unusually adventurous backers. Perhaps the experience of studying abroad of two of the founders, who saw at first hand the growing popularity of premium gin, made for a convincing pitch. Other fancy domestic gin brands, such as Greater Than, are also battling for space behind Indian bars.
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