Shawn Pean’s June79 collection is centered around the 'un-suit,' a modern take on the traditional category.
His late brother June had always pushed him to start his own brand and June79 was created in part as a tribute to him. The name also references the month and year of Pean’s birth.
“We’re redefining tailored clothing,” he said. “The world has fundamentally changed and June79 is about taking suit fabric and using it in a different way.”“It’s a different body,” he said. The fabric, which is sourced from Italy, has stretch properties and is offered in a variety of iterations, including solids and houndstooths. The collection is made in New York.
For spring, there’s a pink track suit, double-breasted cardigans and a sleeveless version of the brand’s signature jacket. Pean also created an updated tuxedo.Although still menswear, June79 has found female fans, especially for some of the more colorful pieces.While still small, June79 is starting to create a buzz and has been seen on the backs of celebrities and athletes including Steph Curry, Trevor Noah and Will Smith, Pean said.
“I had thought the customer was younger, but we found that it was basically a Caucasian male 40 to 55 years old who was buying our jackets,” he said. He speculated that’s because his line has familiar underpinnings but represents the “entryway to cool” for men of that age.
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