The functional outdoors brand is meant to merge outerwear with luxury fashion.
pieces and then pivoted to elevating the styles with looser fits, bright colors and high-quality fabrics. In addition to outerwear, the brand offers athletic shorts, vests, climbing pants, knitwear and accessories.
“Everything was zero waste as far as the dyeing goes,” Reynolds explained. “It was just catching rainwater and then we added the natural materials and nontoxic, no AZO dyes and then producing that and the water runs away afterward. It was kind of like we interrupted nature to help us create these colors and unique patterns.”
“We spent so much time just worried about the hand feel and the color and what we were bringing to market that wasn’t going to oversaturate it,” Reynolds said. “We wanted to make sure we were making something to fit into the niche of ‘from pavement to alpine,’ like [Ferguson’s] saying is, so we could really wear it walking around the city and feel chic and cool, but also by the campfire after a long day of climbing.
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