'Snowboard, espresso, snowboard, cappuccino.'
Nick Visconti, center, and some of his staff at Drink Coffee Do Stuff, a specialty coffee company from North Lake Tahoe.The name of the coffee roasting company Drink Coffee Do Stuff, which has two shops, in Incline Village and Truckee, comes from a motto that founder and owner Nick Visconti has lived by since the days he traveled the globe to snowboard.
Visconti started snowboarding professionally as a teenager and kept at it through his late 20s. During the last five years of his snowboarding career, he was traveling so much to shoot film parts for movies and photos for magazines that he basically lived out of his snowboard bag for nine months of the year. He went to Lesotho, Chile, the Alps, even Antarctica. As a snowboarder, travel came with a purpose.
The pivot from snowboarding to pursuing coffee full-time was a decision Visconti made intentionally. Professional snowboarding oftentimes is a short-lived career with an end game dictated by injury or big, corporate sponsors who decide you’re out. Visconti said he knew he wanted to create his own destiny and determine his own ending to his snowboarding career. Coffee gave him that next step.
“I wanted to complete that consumer journey,” Visconti said, “Because it seemed to me that you would get your fuel, have your coffee, go do whatever it was for the day and then drink beer after, or at least that’s what I did.”
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